Ad Spend Tracking
A budget overrun discovered at month-end is a conversation no agency wants to have with a client. We build the tracking system that flags pacing issues before they become a problem.
What we build
- Real-time spend tracking: Ad spend pulled live from every connected platform.
- Budget pacing alerts: Overspend or underspend flagged automatically mid-month.
- Multi-client rollups: Total agency spend tracked alongside individual client budgets.
- Platform breakdown: Spend compared across every ad channel a client runs.
Implementation scope
Ad spend tracking connects to client reporting, so every report reflects real, current budget pacing.